The Story of the Joy Box
Today I want to introduce you to one of my favorite creations: the Joy Box.
I had the idea for the joy box almost 3 years ago. I loved the whole subscription box phenomenon but also didn’t want it to become an avenue to just accumulate endless stuff - for myself or my customers.
But a problem that I have on the regular gave birth to the Joy Box idea - the fact that I have always loved giving gifts but I almost never have the foresight to plan ahead for them, especially for the kind of little day-to-day gifts that bring me the most joy to give. Little, beautiful, and meaningful tokens of my care and affection for those that I love were and are my love language. So why did I have such a hard time preparing to give this kind of gift?
There were numerous issues – Time to source a perfect gift, money in the budget to make it happen on a regular basis, and just good old-fashioned lack of planning. I was a mom of two under three at the time and every kind of resource with in short supply.
Enter the Joy Box
This subscription box addressed all of my core concerns - time, money, and planning ahead.
Delivered automatically every three months for just $25, the box took all effort out of having gifts available at the drop of a hat at a price that can’t be beat, especially for cute, meaningful, and handmade things.
But even though I had the idea three years ago, I didn’t know if it would work. I was afraid to put myself out there and offer it to people, especially because I would need to have a fair number of subscribers just to make it work. So I kept the idea tucked away until the spring of 2019.
We launched the first Love Box on February 1, 2019. Within 18 hours we sold 500 boxes. It became very clear very quickly that the idea of having bundled and reasonably priced items frequently used for gifting available appeal to a lot of people. It was the nudge I needed and in March 2018 we launched our first Joy Box.
The items pictured above are all the things we are sending out right now in our seventh box - the September 2020 Joy Box. Like all Joy Boxes before it, it comes with a challenge- to give away at least half of everything that comes in it.
In the last 18 months since the Joy Box launched we have sent thousands of Joy Boxes all over the world and been a part of thousands of gifts given on birthdays, graduations, anniversaries, and just because. Apparently a lot of people had the same problems that I did.
If you'd like to get your own Joy Box you can purchase it here.