Our mission here at Pink Salt Riot is to empower modern Christian women

to reject the lies perpetuated by our culture and thoughts and instead live in the truth God has for us in His Word. We do this through lifestyle products that come alongside the women we serve to make the truth incarnate in their daily lives. 


My name is Jill Simons and I founded Pink Salt Riot in 2015 while living under a PILE of lies. I was creating intentional and beautiful Christian products, but most of my attention was on building an identity for myself as a successful working mom and entrepreneur.

With two under two in tow, I wanted to prove that I still had what it took to compete. Even though I thought this mission was God-given, I was trying to earn something with it. I wanted the recognition. I wanted the accolades. I wanted the success. 

In short, I was hustling for my identity.

I was believing the lie that my worth was based on what I achieved, that God would be happiest if I built something for Him, and ultimately that I had to prove that I had value (through my work) to feel worthy of love. Everytime I failed, which was often, it was crushing.

I had no concept of how God truly saw me, why I had inherent value (although I definitely believed other people did), and that it was possible to be free of the hamster wheel of achievement.

I was totally enmeshed in the lies I was believing and I couldn't imagine being any other way. I even clearly remember having the thought "I don't even know how to be a person without thinking like this..."

But over the course of the years since I have had amazing opportunities to encounter Jesus in radical ways and be mentored by people who weren't hustling, weren't seeking, and actually felt free because they knew who they were in Christ - independent of anything they did. These people (and the Holy Spirit working through them) as well as discovering the joy of intimacy with Jesus, has changed my life and the trajectory of my work.

After finding such freedom in the word of God and my identity in Him I had to echo the message that rescued me: you don't achieve your worth, you receive your worth.

God created a new path for Pink Salt Riot, and - in signature God fashion - redeemed what was born out of my own broken desire to earn what He had already given me as a gift.

Now Pink Salt Riot focuses on helping other women find the same freedom from lies that I am growing in every day.

In going through this journey myself from the slavery of lies to the freedom of accepting my place in God's family, there were so many times that I longed for more support to help me take these Sunday morning messages into my Monday morning mess.

Now, that's what Pink Salt Riot does.

We focus on creating both awareness resources and lifestyle products - a two prong approach to wholeness that encompasses both your mental and physical life. 

We need to know what lies we're believing, we need to know what the truth is, we need to be empowered to fight those lies with the word of God, and we need to know how to be aware of our thought lives and how lies can resurface in nuanced ways. That all happens through education and awareness, which we provide through email and social media. 

But we also need touchstones that help us carry the torch of the truth foward into our daily life. That's where physical products like art, jewelry, vinyl stickers, and other lifestyle goods come into the picture.

When you put these two pieces together, along with the community we have created around our brand, the possiblity of powerful transformation emerges.

All the ingredients are there, and you don't have to go hunting - we bring it all together for you.