Our Heart for Unity
I founded this company in 2015.
I, the founder, am Catholic, and so in the early days, which was truly before social media and small online businesses really blew up, I just did Catholic stuff. I made what I would want and stuff I liked, sometimes featuring Mary or the saints, because, well, I'm Catholic. It's a part of my faith.
We grew pretty quickly and with that our staff grew. We did our best to hire the right people for the job and our team filled up with Pentecostals, Methodists, nondenominational Christians, and more Catholics. I was initially surprised by the diversity we attracted in faith, but little did I know it was paving the way for what was coming.
It was while I was leading this team of diverse Christian women that I was completely and utterly stopped in my tracks one Good Friday as I was reading about Christ's prayers in the Garden of Gethsemane. I had read and heard the passage many times, but this time John 17:20-23 gripped me deeply:
“My prayer is not for them alone. I pray also for those who will believe in me through their message, that all of them may be one, Father, just as you are in me and I am in you. May they also be in us so that the world may believe that you have sent me. I have given them the glory that you gave me, that they may be one as we are one— I in them and you in me—so that they may be brought to complete unity. Then the world will know that you sent me and have loved them even as you have loved me."
I was so taken with Jesus' deep desire for unity among His followers and I felt a deep conviction that I wanted to be a part of linking arms with Christians throughout the world against a culture that sought to cut us down where we stood.
We had already been led by the Holy Spirit to talking about identity as a brand, and He had also enflamed a vision in me for helping women to own their belovedness as daughters of God.
I met with my team and floated an idea - what if we pivoted away from products only made for Catholics to products that would both serve and appeal to all Christians in a space where (almost) all agree - the truth of who God is and how He sees us.
That was almost 4 years ago.
This was very much not a business move, but a spiritual one, and we have gotten very long winded, angry emails from people all across the Christian spectrum angry that we would even try to create common ground.
But some angry emails were from people that thought we were solely non-denominational and then found me on a Catholic podcast. Or from a Catholic who saw we worked with a Pentecostal influencer. People that thought we were one thing and then found out they didn't know what we were. And that is my fault.
I have let the fear of the response on social media and all over the internet keep me from being clear about who we are: a collective of women from diverse Christian traditions linking arms to encourage and fortify each other in the truth of who God is and what He says about us.
Because no matter where you fall on the Christian continuum, I hope you love Jesus very much and I believe you do. I hope you are seeking to know Him better and make Him known.
I want to help you declare His truth over your life, the lives of your kids, and the lives of those you love. I want to create a place where women of different traditions can shop for each other and know the messages are on point across the board.
Our content and creative team is interdenominational and we seek to listen to each other and hone in on where our culture is attacking us all - and therefore all women of faith.
If this common ground mindset isn't for you, that's okay. But we are confident it's where the Holy Spirit is taking us and I am, for one, so, so happy to have the chance to make this clear.